How many times have you said/thought that?
Well thinking about business – I’ll be honest with you, I’m almost always outside my comfort zone. You may be thinking “OK Liz, what kind of crap is this?” Well I was comfortable working all those years in the corporate world. Someone else was in charge and had to make all the decisions. All I had to do was show up for work, and do what I was suppose to do. I liked doing that – I enjoyed many of the things I did.
Well now my business is that of a virtual assistant and doing many of the things I used to do along with some new things I’ve learned. This is my joy and bliss. But there’s all the other business things that have to be done:
- Getting/retaining clients
- Paying bills
- Getting noticed
- Marketing (wait that’s part of the getting noticed thing) – working on my own newsletter and blog page.
- Oh, let’s not forget the email advertizing (crud – that’s part of the marketing/getting noticed stuff) – following a schedule.
Whew! That’s a lot of stuff for someone to have to do – and I’m only scratching the surface. Talk about being waaay outside my comfort zone!
But, even though there are days when I get scared and wonder why it was I started a business in the first place, I think of the phrase “put on your big girl panties and deal with it.” When I have projects for clients I think about how much I enjoy what I’m doing – a sense of peace sort of washes over me. Kinda like wearing a warm fluffy bathrobe! During this time I think WOW, this is why I have my business!
Then there are the times when I don’t have any client work – the slow times. We all have them. This is when panic sets in and I get nervous. I’m back outside my comfort zone. Yes, the day will come with my business that I’ll have staff to do the things I don’t like to do. At least one person will be in charge of keeping me visible and getting new clients interested. The rest (for this particular stage) is fairly easy for me to handle. But then again, once I get staff, I’ll need to put my accountant to work! But, until my dream becomes reality I need to be the one to do all of the things that need to be done. I need to learn to be comfortable stepping out of my comfort zone. How else am I going to create my empire?