When it comes to social situations, how many of you are wallflowers – raise your hands.
OOPS, this being a virtual world, I can’t see the answer. No matter. Us wallflowers don’t always answer those types of questions anyway. WHY? Because it (generally) brings unwanted attention.
OK, how many business owners are wallflowers?
More than you might think. It’s just that some of us have come to learn that if we don’t get “out there” no one will know about us. Think about it. If Abraham Lincoln, Orville Wright, Thomas Edison, Albert Einstein, Tom Hanks or Lucille Ball let their shyness rule, would we have things like planes? Or think about this, if Thomas Edison let his shyness rule, would anyone have accepted his inventions – like the motion picture camera? If that wasn’t invented, how would we see movies? We wouldn’t have gotten to see Tom Hanks in Big. We wouldn’t have seen The I Love Lucy show.
So, now how will anyone know how wonderful your business is if you can’t get past your shyness and/or fear of being in the public eye?
You may have the same/similar argument I have. My work is in the virtual world and is all over, most of my clients are not local. Trust me, I’m definitely with you on that one! I have clients that I’ve never seen and the only reason I know what they look like is because of their picture on one of the social networking sites. But my business coach – who I also have not seen face-to-face – has told me that I need to get out there and strut my stuff.
Strutting your stuff – virtually – can be via social media, a killer website, and awesome marketing. But even with this – wallflower business owners need to engage. It is your face the public sees when it comes to your business (even if it is only a picture).
Now, as this quote says – get out there and dance! “So get closer to the flashing lights, before the night is over just DANCE.”
Um, for the record – and complete honesty – for me, some of this is a do as I say not as I do kind of thing. I really want and hope you do better than me. I know I need to get away from that wall.
This article is also found in Small Biz Forward magazine. There are many other contributing writers with great articles – check them out!